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The right to modify the Photographic Material is limited to crop the right part of the image. The distribution, sub-licensing or transfer of the rights to use for the Works is expressly forbidden - subject to section 3.2.5. to printers or advertising agencies), if these advertising material is created for the user, in so far as this is necessary for the creation and organisation of the abovementioned advertising material.ģ.2.6 A use beyond rights to use set down in sections 3.2.1 to 3.2.5 is forbidden to the user.ģ.3 The user must comply with the limitations of use in territory, time or scope set out in the detailed information listed for each image.ģ.4 The user's staff and others, who have access to the Works, must be informed of the scope of the right to use.ģ.5 The granting of rights is royalty-free. Outside of the stores, their use is only permitted for the user's sales events or trade fairs, at which the user takes part as a seller.ģ.2.5 The right to pass the Works on to third parties as part of their normal operations (e.g.
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The consequences of termination are set down in section 10.2.ģ.2 The grant of rights to use under section 3.1 is limited to:ģ.2.1 Making available of the Works to the public on the website of the user as well as on online market places and social media.ģ.2.2 Using banner advertisements and online marketing measures provided that the corresponding legal provisions (no spam) are met.ģ.2.3 The right to use and reproduce Photographic Material for use in advertising material and sales catalogues distributed free of charge.ģ.2.4 The right to use the Works in its brick and mortar stores. Furthermore, the Works may only be used in accordance with the Kärcher Corporate Design. The Works may only be used in connection with original Kärcher products and may not impair the brand image of Kärcher. The right to use is limited to the term of these conditions of use, unless a shorter period is specified in the detailed information for a particular Work. Kärcher is entitled to modify the content of these conditions of use at any time.ģ.1 Kärcher grants to the user a non-exclusive right to use the work downloaded by the user to the following extent. The following conditions of use govern the use of the database by the user and the rights to use the Works provided. These Works can be used free of charge by those authorised when in accordance with these conditions of use. KG (hereinafter "Kärcher") provides pictures and photographs (hereinafter "Photographic Material") and videos and films (hereinafter "Video Material"), hereinafter referred to for Photo and Video material collectively as "Work" or "Works". With its image and video database for advertising and product descriptions Alfred Kärcher GmbH & Co. C o n d i t i o n s o f U s e for Image and Video Material (As at February 2015) Preamble